HS Intro to Marketing | Unit 6, Days 5–6: Email Marketing & Campaign Execution

High school Intro to Marketing, Unit 6, Days 5–6.

Today students move into email marketing. We look at what gets people to open an email, what makes the message effective, and how offers, events, visuals, urgency, and calls to action work together.

Students first mock up an email promoting the event they planned earlier in the unit, then turn that plan into a polished Canva email for the semester business they’re revitalizing. Once finished, they actually email the promotion to me before wrapping up the unit with guided notes, any unfinished worksheet work, and the Unit 6 quiz.

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