#Anthropic claims there's never been a better time to solve problems with #AI in their recent a

AI platforms have reached a turning point when it comes to #creativity, explicitly moving to show how they can empower today’s #creatives vs. talking about AI’s future potential. In the face of lingering fears around copyright, creative careers and AI’s role in creativity, firms like #OpenAI have recruited its first Global chief and announced a feature length film.

Competitor Anthropic has launched a new ad ‘Keep Thinking with Claude’, which tries to directly defuse AI worry for doers, creatives and problem solves. Striking a simultaneously retro and inspiring tone, the ad leverages a take on the refrain ‘There’s never been a better time to be alive’, with ‘There’s never been a better time to be a problem solver’. The challenge, potentially true with both, is while it is academically true, it's often emotionally wrong. Asking the viewer to put emotional fears aside in rational ways often struggles to deliver the intended impact.


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