Matt's Inspiring Journey to EdTech Group Product Manager

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Matt Goff spent 15+ years in product management, most recently leading data and operations work in edtech, before deciding it was time for his next step: a Group Product Manager role.

In this conversation, Matt walks through his path from financial services into higher ed marketing, into edtech, and now into his new role at Frontline Education, where he's leading a team to modernize the absence and time product and integrate it across the broader product ecosystem.

He also gets honest about what the job search actually looked like, joining right before the holidays, underestimating how much reflection work was involved, balancing a full-time job and a toddler, and the almost 8 months it took from starting the process to accepting an offer.

We talk about:

* Why "the market's fine, I'm just missing a beat" was the real signal it was time to get support
* The four moments in the program that made the biggest difference — clarifying his long-term direction, rebuilding his "tell me about yourself" story, and revamping his resume and LinkedIn
* What it actually felt like to go through a "flurry" of interviews after months of quieter progress
* How coaching that's done with you (not for you) changes how you show up in interviews
* His honest advice on who should or shouldn't join the program

If you're a product manager thinking about your next move and wondering whether a structured program is worth it, this one's worth the watch.

Video Highlights:
00:00 Meet Matt Goff
00:34 New Role Reveal
01:02 Breaking Into Edtech
02:17 Why He Started Searching
04:48 Choosing The Program
06:34 First Weeks Reality Check
08:36 Balancing Work And Family
10:14 Program Wins That Mattered
12:40 Interview Momentum And Offer
14:24 How The Program Works
17:38 Advice Before You Join
20:11 Closing Thoughts And Thanks

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Videos I Think You’ll ❤️:
========================
If I Were Looking For An AI Product Manager Job In 2025, This is What I'd Do [FULL GUIDE] - https://www.youtube.com/watch?v=QmDhaNCS12Y
How Keyuri Got a $100K Salary Bump After a Layoff - https://youtu.be/_HpTYC3ORkw
12 Rules of the Top 1% Product Managers - https://youtu.be/ftxLEkWKVss
From Financial Services to Coinbase Product Manager: Ayush's Transformation - https://www.youtube.com/watch?v=tn5nGlvr7e0

Resources For Ambitious Product Managers:
========================
5 Steps our Product Manager Clients Take to Land Their Dream Job and Increase Their Salary by 200%+ - https://www.ipmworkshop.com/r/a?el=yotube_video
How to Land Principal or Director-Level Product Roles in As Little As 90 Days - https://[a]www.intentionalproductmanager.com%2Fdream-product-director-role%3Fel%3Dyoutube_video[/a]


ABOUT INTENTIONAL PRODUCT MANAGER
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We have helped 1000+ Product Managers position themselves as Product Leaders so they can fast-track their careers and increase their income by 50%+

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